FIRESIDE
CHATS
Deep dive into the lives of your consumers through genuine and eye-opening conversations and interactive Q&A time.
DIGITAL
ETHNOGRAPHIES
See how moms and families navigate their daily lives through digital diaries and recordings of their experiences.
IDEATION
SESSIONS
Collaborate directly with modern families to brainstorm solutions to your biggest product, service or marketing challenges.
QUANT
VALIDATION
Solidify your family-focused insights by validating and prioritizing key inputs and recommendations across your customer base.
INSIGHT COLLECTION
Unleashing moms on your biggest and boldest challenges.
Our proprietary research tools are not about fact finding. They’re about truth telling. Whether it’s telling companies what they can do better, sharing a frank opinion or coming up with game-changing ideas to make their own lives easier, the moms we study have proven to be some of the best problem solvers on the planet.
FIRESIDE CHATS
A fun and effective alternative to focus groups.
Why put a one-way mirror between you and the consumers you’re trying to woo? Leveraging this innovative format for research allows your most important consumers to collaborate and interact with each other and your team to recommend ways to win moving forward.
IDEATION SESSIONS
We believe moms are the best problem solvers in the world.
That’s why we enlist their help. Who better to deploy on your company’s toughest challenges than the mothers you’re trying to attract? Working along side your team, our Maverick Moms evaluate your existing ideas and platforms while co-creating new innovations to drive your business. How’s that for a win-win?
DIGITAL ETHNOGRAPHIES
Discover the good, bad, and ugly behind motherhood and the products needed to succeed.
When a busy mom documents her shopping trips or purchasing decisions digitally, you’ll see real insights unfold in real time. Unlike traditional surveys that ask participants to recall behavior, we track emotions and truths as they happen, giving you unprecedented access into the lives of your mom customers or employees.
WORK-LIFE BALANCE FOR WORKING MOTHERS
Being a mother is hard. Being a working mother is ridiculously hard.
Today 89% of mothers say they struggle with work-life balance and we’re convinced the other 11% didn’t understand the question. We know how challenging it is to be a working mother because we live it every day, we study thousands of mothers each year, and we write a regular column for Working Mother Magazine.
RETAINING TOP MOM TALENT
We can help you understand what makes your working mothers tick and what makes them want to quit so you can drive retention among this critical employee group.
CAREER FULFILLMENT WORKSHOP
Based on research with thousands of mothers, this interactive workshop will share what no one else is willing to say about the struggles working mothers face when trying to do it all.