PRIVACY POLICY

At The Mom Complex, we’re committed to protecting your privacy and respecting the trust you place in us—whether you’re visiting our website, participating in a study, or working with us as a client. This privacy policy explains what information we collect, how we use it, how we protect it, and the choices you have.

Who we are

The Mom Complex is a U.S.-based market research and consulting firm that helps companies better understand modern families—especially moms. Our work is rooted in honest, human insights, and we handle all personal information with care and integrity.

What information we collect

We collect information in two ways: when you visit our website and when you participate in our research studies.

1. Website Visitors
When you use www.themomcomplex.com, we may collect:

  • Information you voluntarily submit (like your name, email, or phone number when you request info or services)

  • Technical data like your IP address, browser type, and how you interact with the site

  • Cookies and similar technologies for site functionality and analytics

2. Research Participants
If you’re participating in a study, we may collect:

  • Contact details (if provided)

  • Survey answers, videos, voice recordings, or other content you submit

  • Demographics (like age range, gender, or household makeup)

  • Device data (IP address, browser, device type)

If you were recruited by a third-party panel provider, they may share limited data with us to facilitate the research. Please check their privacy policy too.

How we use your information

We use your data to:

  • Respond to your inquiries or service requests

  • Deliver relevant research communications or incentives

  • Conduct, analyze, and report on research studies

  • Ensure quality and prevent fraud in surveys

  • Improve our website and services

We may use cookies or tracking tools to better understand how people use our website or research platforms. You can control cookie settings in your browser.

Sharing your data

We never sell your personal information. We only share it when necessary:

  • With our clients (for research purposes only)

  • With trusted vendors like survey platforms or transcription providers

  • With legal authorities, if required

  • In anonymous, aggregated formats for research reports

A list of vendors and subprocessors is available on request.

Data security and retention

We use industry-standard safeguards—like encryption, access controls, and regular security reviews—to protect your data.

Research data is stored only as long as needed, usually up to 24 months. Videos and sensitive files are securely stored and only shared with project stakeholders. You can request to have your data deleted at any time.

Your privacy rights

You have rights over your data, including:

  • Knowing what data we collect and how it’s used

  • Requesting access or corrections

  • Asking for deletion (“right to be forgotten”)

  • Limiting or objecting to how your data is used

  • Withdrawing consent

To exercise these rights, contact:
Lauren.Fitzgerald@momcomplex.com

We comply with privacy laws including:

  • GDPR (EU/UK)

  • CCPA (California)

  • PIPEDA (Canada)

  • LGPD (Brazil)

California residents (CCPA)

If you live in California, you have additional rights:

  • Know what personal data we collect, use, and share

  • Request that we delete your personal information

  • Opt out of the sale of personal data (we don’t sell your info)

  • Non-discrimination for exercising your privacy rights

  • Designate an agent to make requests on your behalf

We may ask you to verify your identity before processing a request.

International users

If you’re located outside the U.S., your data may be processed here. We use safeguards like Standard Contractual Clauses to protect international data transfers.

Children’s privacy

Our website and research are not intended for children without verified parental consent. If we include minors in a study, we take extra steps to anonymize and protect their information.

Your consent

By using our site or participating in our research, you agree to this privacy policy and our use of your data as outlined.

Updates to this policy

We may update this privacy policy from time to time. If the changes are significant, we’ll let you know via the website or email (if available). Your continued use of our services means you accept any changes.

Contact us

Have questions or want to exercise your privacy rights?

The Mom Complex Privacy Team
Lauren.Fitzgerald@momcomplex.com
3324 West Cary Street, Suite C, Richmond, VA 23221

Last updated: 7/21/2025