KATHERINE
WINTSCH

Founder & CEO

Katherine is our fearless leader. After 10+ years studying mothers around the world and becoming one herself, she launched The Mom Complex in order to develop better products and services to make the lives of mothers easier. Bound and determined to make an impact on the world, Katherine is seen as a trusted advisor by companies such as Walmart, Unilever, Johnson & Johnson, The Discovery Network, and Playskool. Her sought-after research and expertise has been featured by The Today Show, The New York Times, The Wall Street Journal, and Fast Company and she regularly writes about the topic of modern motherhood on her popular blog In All Honesty, as well as for The Huffington Post and Working Mother Magazine. When she’s not working, you can find her on the tennis court, in a yoga studio or meditating first thing in the morning before the house wakes up and turns to complete chaos.

LAUREN
FITZGERALD

Partner

Lauren is the boss of the business. Her stunning ability to build meaningful client partnerships and forge new frontiers is admired by global brands such as Walmart, LEGO, Kellogg’s, PricewaterhouseCoopers and Kimberly Clark,as well as national non-profits like Hearing First, The YWCA and The Children’s Hospital at VCU. The subtle but substantial secret behind her ability to drive teams to remarkable new heights is the fact that she believes in people and people believe in her. She’s created better products and experiences for mothers across every business sector imaginable including retail, food manufacturing, entertainment, health care, and travel & tourism. As an avid runner, outstanding cook, volunteer for at-risk teens and mother of two, her hands might be full, but never more full than her heart.

JULIE
WALKER

Partner

Julie is our resident expert on all things retail. A seasoned executive with 27 years of industry experience spanning brand and shopper marketing, sales, multi-unit operations, large organization and P&L leadership, she’s visionary, strategic and an inspirational leader, consistently demonstrating her ability to unlock topline growth of mature but underperforming businesses in both product and service sectors. Prior to starting her own strategic consulting firm and joining The Mom Complex, she was CEO of the experiential marketing agency, Shopper Events, and spent 24 years at Procter & Gamble. When she’s not developing high-performance organizations and transforming operating cultures for sustainable results, she’s busy raising four young men and basically being the bravest woman we know.

Julie Walker's signature

EMMA
DRENNAN

Director of Engagement

Emma is our operational engine. She is considered by everyone to be the go-to gal. The woman who knows how to get it done, no matter what “it” is. Her impressive track record of managing projects, deadlines, schedules, vendors and budgets, while ensuring her Fortune 500 clients are always happy and heard, is superseded only by her quick wit and grace under fire. When she’s not impressing business leaders across the country, she’s likely helping aspiring Richmond entrepreneurs realize their dreams, practicing rocket yoga, reading four books at once, or in the kitchen finding new ways to eat cheese for dinner (she hails from Wisconsin).

Blake Nichols Signature

BLAKE
NICHOLS

Senior Strategist

Bringing an MBA and over 15 years of marketing experience to the table, Blake is known for chasing the “why” behind the idea. Her expertise driving growth for international brands at General Mills and shepherding iconic products to new heights at McCann Erickson gives her an impressive pedigree for helping companies better connect with mothers. Blake is a big proponent of simplification, loves a fresh whiteboard, and believes in the impact of a killer visual aid. A former competitive collegiate and open water swimmer who once raced across the Long Island Sound, these days she relies on her mental strength to keep up with two very energetic little boys.

Blake Nichols - Senior Strategist

TIFFANY
PRATT

Senior Strategist

Tiffany is our resident investigator. She has the uncanny ability to authentically connect with moms, uncover profound insights and engage with clients to help them turn those insights into strategic actions for their business. Having started her career in brand marketing at Procter & Gamble, she brings over 20 years of experience and creative thinking. Tiffany has an incredibly diverse background across brand/shopper/multicultural marketing, market research and brand strategy consulting and has led clients across many different industries including CPG, Healthcare, Beauty & Cosmetics, Fashion, Fitness, Food, Spirits, and Media. The mom of two children, her minivan is continuously on-the-go and, when not with her kids or clients, you can find her dancing, roller skating (yep, all four wheels) and fighting the signs of aging.

Tiffany Pratt - Signature

LAUREN
VICKERS

Strategist

Lauren is our source of knowledge on today’s modern families. Her obsession with staying in the know keeps her up-to-date on what’s happening around the world, our team on their toes and our insights cutting edge. A firm believer that anything can be interesting, she approaches every new challenge as an opportunity — from identifying a brand’s growth trajectory to figuring out the perfect way to roll sushi. Lauren spends her free time babying her beloved Weimaraner, DIY-ing home renovations and sneaking pictures of strangers grocery shopping.

HANAH
HOLPE

Senior Strategist

Hanah is our brilliant backbone. Having worked across several consulting firms, she brings a career’s worth of diverse experiences to the service of her clients, including facilitating innovation sessions and helping leaders identify their brand’s growth trajectory. Able to navigate complex organizations and assignments with a single bound, she’s always sharp, always insightful and always on top of every last detail. A former competitive collegiate cheerleader, she’s used to being tossed around while remaining sharp and steady. Her most recent challenge was the birth of her first child and navigating the world of being a working mother. What challenges most women to their core, Hanah quickly nailed with grace and style.

Hanah