Founder & CEO

Katherine is our fearless leader. After 10+ years studying mothers around the world and becoming one herself, she launched The Mom Complex in order to develop better products and services to make the lives of mothers easier. Bound and determined to make an impact on the world, Katherine is seen as a trusted advisor by companies such as Walmart, Unilever, Johnson & Johnson, The Discovery Network, and Playskool. Her sought-after research and expertise has been featured by The Today Show, The New York Times, The Wall Street Journal, and Fast Company and she regularly writes about the topic of modern motherhood on her popular blog In All Honesty, as well as for The Huffington Post and Working Mother Magazine. When she’s not working, you can find her on the tennis court, in a yoga studio or meditating first thing in the morning before the house wakes up and turns to complete chaos.



Lauren is the boss of the business. Her stunning ability to build meaningful client partnerships and forge new frontiers is admired by global brands such as Walmart, LEGO, Kellogg’s, PricewaterhouseCoopers and Kimberly Clark,as well as national non-profits like Hearing First, The YWCA and The Children’s Hospital at VCU. The subtle but substantial secret behind her ability to drive teams to remarkable new heights is the fact that she believes in people and people believe in her. She’s created better products and experiences for mothers across every business sector imaginable including retail, food manufacturing, entertainment, health care, and travel & tourism. As an avid runner, outstanding cook, volunteer for at-risk teens and mother of two, her hands might be full, but never more full than her heart.



Julie is our resident expert on all things retail. A seasoned executive with 27 years of industry experience spanning brand and shopper marketing, sales, multi-unit operations, large organization and P&L leadership, she’s visionary, strategic and an inspirational leader, consistently demonstrating her ability to unlock topline growth of mature but underperforming businesses in both product and service sectors. Prior to starting her own strategic consulting firm and joining The Mom Complex, she was CEO of the experiential marketing agency, Shopper Events, and spent 24 years at Procter & Gamble. When she’s not developing high-performance organizations and transforming operating cultures for sustainable results, she’s busy raising four young men and basically being the bravest woman we know.

Julie Walker's signature


Director of Engagement

Emma is our operational engine. She is considered by everyone to be the go-to gal. The woman who knows how to get it done, no matter what “it” is. Her impressive track record of managing projects, deadlines, schedules, vendors and budgets, while ensuring her Fortune 500 clients are always happy and heard, is superseded only by her quick wit and grace under fire. When she’s not impressing business leaders across the country, she’s likely helping aspiring Richmond entrepreneurs realize their dreams, practicing rocket yoga, reading four books at once, or in the kitchen finding new ways to eat cheese for dinner (she hails from Wisconsin).

Blake Nichols Signature


Director of Strategy

Lacy is our strategy powerhouse. She’s a pro when it comes to distilling the nuances and complexities of consumer insights into actionable frameworks clients can actually use. Prior to joining The Mom Complex, she honed her brand strategy and innovation skills at Redscout in New York City, consulting for Fortune 500 clients across categories from baby to booze, including SC Johnson, PepsiCo, Miller-Coors, Jet.com and Kate Spade (her personal favorite). When she’s not brainstorming new products and services with our Maverick Moms, Lacy is planning her next vacation (she has a serious case of wanderlust).


Senior Strategist

Tiffany is our resident investigator. She has the uncanny ability to authentically connect with moms, uncover profound insights and engage with clients to help them turn those insights into strategic actions for their business. Having started her career in brand marketing at Procter & Gamble, she brings over 20 years of experience and creative thinking. Tiffany has an incredibly diverse background across brand/shopper/multicultural marketing, market research and brand strategy consulting and has led clients across many different industries including CPG, Healthcare, Beauty & Cosmetics, Fashion, Fitness, Food, Spirits, and Media. The mom of two children, her minivan is continuously on-the-go and, when not with her kids or clients, you can find her dancing, roller skating (yep, all four wheels) and fighting the signs of aging.

Tiffany Pratt - Signature



Lauren is our source of knowledge on today’s modern families. Her obsession with staying in the know keeps her up-to-date on what’s happening around the world, our team on their toes and our insights cutting edge. A firm believer that anything can be interesting, she approaches every new challenge as an opportunity — from identifying a brand’s growth trajectory to figuring out the perfect way to roll sushi. Lauren spends her free time babying her beloved Weimaraner, DIY-ing home renovations and sneaking pictures of strangers grocery shopping.