Founder & CEO

Katherine is our fearless leader. In her role as founder and CEO of The Mom Complex, she dedicates her life to making the lives of mothers easier while helping the largest companies in the world, such as Walmart, Johnson & Johnson, Chobani and Baby Dove, better understand and support their mom customers and employees. In her latest venture, Katherine combines 10+ years of groundbreaking research on motherhood with her own personal journey in her popular book Slay Like a Mother. Parade magazine named it one of the “top 10 life-changing self-help books of the year” and Katherine’s research has been featured by The Today Show, The New York Times, The Wall Street Journal and Fast Company. She is a recipient of the “Working Mother of the Year” award by the Advertising Women of New York, the “Outstanding Woman” award from the YWCA and a “Woman of the Decade” award from the Women’s Economic Forum in India.



Lauren is the boss of the business. Her stunning ability to build meaningful client partnerships and forge new frontiers is admired by global brands such as Walmart, LEGO, Kellogg’s, PricewaterhouseCoopers and Kimberly Clark,as well as national non-profits like Hearing First, The YWCA and The Children’s Hospital at VCU. The subtle but substantial secret behind her ability to drive teams to remarkable new heights is the fact that she believes in people and people believe in her. She’s created better products and experiences for mothers across every business sector imaginable including retail, food manufacturing, entertainment, health care, and travel & tourism. As an avid runner, outstanding cook, volunteer for at-risk teens and mother of two, her hands might be full, but never more full than her heart.



Julie is our resident expert on all things retail. A seasoned executive with 27 years of industry experience spanning brand and shopper marketing, sales, multi-unit operations, large organization and P&L leadership, she’s visionary, strategic and an inspirational leader, consistently demonstrating her ability to unlock topline growth of mature but underperforming businesses in both product and service sectors. Prior to starting her own strategic consulting firm and joining The Mom Complex, she was CEO of the experiential marketing agency, Shopper Events, and spent 24 years at Procter & Gamble. When she’s not developing high-performance organizations and transforming operating cultures for sustainable results, she’s busy raising four young men and basically being the bravest woman we know.


Director of Engagement

Emma is our operational engine. She is considered by everyone to be the go-to gal. The woman who knows how to get it done, no matter what “it” is. Her impressive track record of managing projects, deadlines, schedules, vendors and budgets, while ensuring her Fortune 500 clients are always happy and heard, is superseded only by her quick wit and grace under fire. When she’s not impressing business leaders across the country, she’s likely helping aspiring Richmond entrepreneurs realize their dreams, practicing rocket yoga, reading four books at once, or in the kitchen finding new ways to eat cheese for dinner (she hails from Wisconsin).

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Director of Insights

Kristina is the excavator of truths. She knows how to dig deep, get to the heart of the matter, and make change happen in meaningful and measurable ways. Specializing in brand and retail strategy across a wide range of industries and categories, she’s dabbled in craft beer, developed award-winning brand campaigns, and activated shopper solutions for retailers in multiple channels. In her spare time, she’s serves as an adjunct professor at The University of Colorado, brightens up the world with her photography and loves concocting health remedies in her kitchen.


Director of Strategy & Gen AI

Shay is our strategy and insights guru. She’s an expert at combining all forms of quantitative and qualitative research into actionable insights that drive growth. As an empathetic listener, she has a remarkable ability to connect with moms and families then translate the findings to build and enhance the consumer relationship. Previously in her career, she served as a research lead and senior consultant within the higher education industry. When she’s not investigating what makes moms tick, you can find her in the mountains hiking, climbing, or skiing with her husband and two children.



Jacqueline wears many important hats at The Mom Complex including strategist, researcher, programmer, video editor and resident expert on Hispanic culture, mothers, and families. Her passion for research was born as a professor of Ancient, American, and World history and we’re in awe watching her work toward her Ph.D. in Medieval History. Jacqueline also has deep love for theatre, gardening (which she shares with her husband), dance, and enjoying her greatest role of all: being mom to Roman, Ashley, and Ariana.


Director of Engagement, Slay Like A Mother

Kathy is our Hostess with the Mostess. With over 32 years of marketing and advertising experience, she is always prepared — not only with Plan A, but plans B, C, and D should we need them. From small nonprofits to Fortune 500 companies, every client is equal and deserving of her time and attention. She remains ready for anything, whether it be managing large-scale events, organizing intimate meetings, or making sure every Zoom webinar goes off without a hitch. The team can always rest assured that her passion for creating memorable experiences will make the work shine. She’s continually involved playing double duty backing up The Mom Complex team and changing lives by managing all things Slay Like a Mother. Kathy stays busy spending quality time spoiling her four incredible grandchildren that keep her heart full of joy.